THE “YOUR JEWELRY EXPERT” TEAM
Your Jewelry Expert founders have a depth of experience that can only be earned over a lifetime in the jewelry industry. With combined knowledge of over 100 years, you can be assured that the valuable information you will receive will be ethical and unbiased – as our motto states… straight answers, guaranteed!!
A brief look at the experts will reinforce how involved they have been in all facets of the jewelry industry – for over 126 years
Cindy is the owner of Wm. Ritzi & Co. Jewelers, a 128 year old retail firm, and has been in the jewelry industry for over 30 years. She has a degree in Business and attended the Gemological Institute of America to obtain her gemological credentials. She is an accomplished speaker and author, holding many educational seminars regarding all jewelry topics. Additionally, she is the host of the PBS Show “Antiques and Collectibles”. Cindy is a vocal advocate for the jewelry consumer and is the co-creator of Your Jewelry Expert and the KeepSafe Jewelry Portfolio. She remains steadfast in her commitment to bring consumer education and ethical business practices to the forefront of the jewelry industry.
Throughout his 48 years in the jewelry business, Tom has served on numerous national committees concerning Colored Gemstone Grading and industry ethics. In the early 80’s, he developed the internationally acclaimed Colormaster, a grading machine used to communicate the color of a gemstone. It was the first instrument of its type in the jewelry industry and revolutionized colored gemstone grading. Tom still holds a patent on its design. It was marketed worldwide by the Gemological Institute of America. Tom is also an expert in estate and antique jewelry and is a Clockmaker by trade.
A graduate of Stetson University’s School of Business with a bachelor’s degree in Business Administration, Stacey Surge is a fourth generation entrepreneur who constantly educates herself on the latest trends in retail business, marketing and the jewelry industry. Some areas of Stacey'sjewelry expertise include a custom-design portfolio of over 100 pieces commissioned by her clients, extensive experience in jewelry repair and reconditioning, a keen eye for trends, a lifelong focus on colored gemstones and most importantly a strong personal connection with her clients as an integral part of her professional life.
Stacey has done live morning radio for over 10 years as well as cable television and voice-over work. A naturally gifted public speaker, she has given lectures, speeches, presentations, workshops and classes for over 25 years in the areas of business, jewelry, marketing and arts. Through her book, the KeepSafe Jewelry Portfolio (co-authored by business partner Cindy Ritzi) and many other educational materials in various media forms, Stacey continues to enlighten the consumer AND independent jewelers on the need to form a relationship with each other that is mutually beneficial and of value to both parties.
Colin is our sixth generation to enter the jewelry business. Colin holds a degree in Communications, including public speaking and direct sales and marketing. Colin, who is 22, will be writing his own column and blog for the younger generation. He feels that it is imperative that first time jewelry consumers have access to reliable information that they can use to make informed decisions. His column will be written from the perspective of a 22 year old, - someone who is just starting to purchase jewelry for themselves and for gifts. It will be an easy and fun read – the “down and dirty” version of what you need to know.